Your class has finished and one of the things you learned was how to automate your social media accounts. Yet, one quick look at an automated account will tell you that big numbers and auto-posts don’t guarantee social networking success. It just covers up the fact that the lights are on but no one’s home.

As more and more people start using social media for business, they try and find short cuts to make the process easier. That’s one of the reasons why so many people fail to monetize their efforts. Social media is social and requires your time.

Here are four standout reasons why automation doesn’t work: Read the rest of this entry »

As Social Media gains popularity, we start to see newfangled ways of automating an online presence and creating short cuts to maintaining a virtual existence.

While automation may have a small role in our online strategies, it’s important to remember that good manners and common courtesy have more to do with a thriving online presence than scheduled tweets and automated blogs posts.

Here are four extremely simple points to keep in mind when building your own online presence:

Reciprocity.The heart and soul of social media is the act of reciprocity. If someone says hello to you, take a moment to say hello back. If someone retweets one of your tweets, return the favor. Respond to those who initiate communication with you and do it promptly. It seems simple enough, but you’d be surprised how few people actually take a moment to give back. The art of reciprocity will help you develop relationships with your online community.

Respect. Think twice about sending automatic direct messages. It’s disingenuous and downright tacky. Instead, think about sending a personalized message manually and leave out the business details, allowing people to get to know you first. If Friends and Followers sign up for your newsletter, make sure that you’re not inundating them with emails. We all get a lot of emails and the last thing you need is to get five emails in one day. Time your emails in a way that won’t be perceived as spam.

Courtesy. Without a doubt, a simple ‘thank you’ can go a long way. Take a moment to thank people for posting to your Wall, retweeting your links, and commenting on your Page. Acknowledging people and showing appreciation is the best marketing tool to date. If you want people to continue engaging with you, it’s important to acknowledge them and interact with them on a one-to-one basis.

Consideration. Wish people a happy birthday. Ask people how they are doing. Post links to your friends’ Walls that they might find interesting without any regard to business. Be friendly and help others without thinking about the bottom line. Business will come from these simple gestures. Be consistent and take a genuine interest in people. They don’t call it Social Media for nothing.

“Friends and good manners will carry you where money won’t go”.

Margaret Walker

We worry that IM, texting, Facebook are spoiling human intimacy, but Stefana Broadbent’s research shows how communication tech is capable of cultivating deeper relationships, bringing love across barriers like distance and workplace rules.

When was the last time you used the Yellow Pages to find a local business?

Nowadays, people are using the Internet to find what they’re looking for; making the phone book almost obsolete.

If you’re a local business owner and you’re trying to figure out how to utilize Social Media, I’ve created this short list of Social Networking accounts you should include in your overall marketing strategy to help potential customers find you.

1. GOOGLE MAPS. With the majority of the people using Google to find what they’re looking for, it would only make sense to list your business on GOOGLE MAPS. Sign up for an account and get your business listed within 24 hours. Take the time to upload a few pictures and, if you have them, a couple of your videos. Spend a few moments to fill out your profile in its entirety.

GET STARTED HERE: http://bit.ly/j7lc7

Here’s a picture of my own listing on Google Maps:

2. YELP. This is the first place I go when looking for highly rated businesses in my area. Yelp is a User Reviews and Recommendations directory. In other words, customers become reviewers.

Their comments and testimonials can become one of the most effective types of marketing your business can generate: word of mouth.

Create an account, list your business, and review your favorite local picks.

Sign up page: http://bit.ly/sGFZy.

3. FACEBOOK PAGE. Your business Page on Facebook gets indexed on Google. This means that, in many cases, your Page will rise up farther on Google than your own website. My Page on Facebook drives almost all of my business.

Go to http://google.com and type in “Virtual Assistant Facebook”.

My Facebook Page—not my website—generates the majority of my inquiries.

Assuming you have a Facebook profile, you can create a Page by clicking through this link while you are logged into your Facebook account: http://www.facebook.com/pages/create.php.

If you don’t have a Facebook account, you’ll need to create one before you can create a Page. If you need help setting up your profile, check out my QUICK SET UP GUIDE for Facebook Profiles: http://acumenva.com/e-products/. If you already have a Facebook account but need help setting up your Page, check out this link for details: Creating and Optimizing Your Facebook Page.

Pick optimum keywords when naming your Page. You can name it after yourself: First and Last Name. You can name your Page after your product. You can have multiple Pages, if you wish. (I recommend one and focusing all of your attention on it.)

Think about what people will type into a search engine when they attempt to find you. I recommend running a search within Facebook AND on Google to see if any of your competitors show up and what keywords they’re using in their Page titles.

Don’t be surprised if you don’t find any Pages in your search. Business owners are JUST starting to realize the significance of Pages for search engine purposes.

4. TWITTER. If you’re currently using Twitter, than you already know the power of micro-blogging and its ability to connect people from around the world. If you’re not on Twitter and you want to find out what the fuss is about, I recommend jumping on board. Here’s a link to help you do so: http://mashable.com/guidebook/twitter/.

Once you’re set up and ready to go, if you want to use Twitter to help promote your local business, here are some applications that will help you find potential customers in your area: http://twitter.pbworks.com/Apps.

Scroll down to Directories to find these links below. Take a moment to create a few accounts on the applications you like the most.

Once you’ve had a chance to connect with locals on Twitter, eventually, you’ll have an opportunity to meet up with them in person. We call those “TweetUps”. This is a great way to establish a growing connection with other like-minded business owners in your area.

While not everyone will become a customer, they can become, what I lovingly call, “referral machines,” referring you onto people who might need your services.

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Social Networking success comes from consistent maintenance. If you haven’t already done so, sign up for my newsletter at the top of my homepage and you’ll receive my once-a-month newsletter filled with tips and suggestions on how to maintain your online energy.

Stick with it and you’ll see business opportunities increase by engaging others through the use of Social Media. It’s not a fad. It’s here to stay and with more and more people using the Internet to find what they’re looking for, it’s the perfect time to jump on board.

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Take advantage of Facebook’s new widgets, enabling you to drive more web traffic from your site to your profile.

LIVE STREAM BOX

PHOTO BADGE
Mia Chambers | Create Your Badge

Create your own: http://www.facebook.com/facebook-widgets/.

Thanks to all of you who were able to attend my call yesterday with Ron Hudson, of Immediate Influence Blog.

We discussed my new 15 MINUTES-A-DAY MAINTENANCE FORMULA for Facebook and Twitter.

Click here to download.

Here’s the replay information.

Simply click on the widget for Video Recording and Transcripts.

If you’re viewing this blog post as a NOTE on Facebook, you’ll need to click through to my actual blog to view the widget.

The good news is that the links work.

The bad news is that I forgot to record the phone call.

Yep, you heard me right.

I remembered to hit the video RECORD, but not the audio RECORD. Darn it!

You should still check out the cool and nifty widget from DimDim.

If you attended the call, I would love to hear your thoughts on the entire process.

Again, thanks so much for your interest.

This has been a wonderful learning experience for me and I am grateful for the opportunity.

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You can also find Ron Hudson on Twitter.

Thanks to you, Ron, for inspiring me to do this. I appreciate the nudge!

So you’ve set up your Facebook and Twitter accounts—now what?

This Tuesday, August 25th at 11:00am PT/2:00pm ET, I’ll join Ron Hudson to present:

THRIVE ONLINE: Simple Steps for Facebook and Twitter

Click on embedded video for details or this link: http://su.pr/1LfCfP.

Register for the event using this widget:

If you’ve wanted to join the Facebook craze but weren’t sure where to start, I’ve created this nifty QUICK SET UP GUIDE for small business owners.

A personal Facebook Profile page can be easy to set up, but if you’re interested in marketing your business online, you need to know the ground rules and how to navigate efficiently.

CLICK TO FIND OUT MORE >> http://acumenva.com/e-products/