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HOT TOPIC: Your Online Privacy

May 31st, 2010

Mia ChambersYour privacy has been a hot topic lately.

Mark Zuckerberg, CEO of Facebook, has decided to allow software developers access to your click-through patterns in order to track interests, and ultimately spending trends.

It’s called data-mining and it’s big business.

Mr. Z stands to make a lot of money by creating statistics out of your clicks.

Personally, I’m okay with that. I really am.

I understand that by participating online, I am revealing information about myself that can be viewed by marketers, hackers, ex-boyfriends (the entire world) to see.

I participate online knowing that what I put out there can and will be held against me in the court of opinion and statistics; that advertisers will harvest my email and personal stats so they could send me unsolicited offers.

In this day and age, a digital trail is hard to avoid.

With that said, we all want to be safe.

Take a look at http://www.reclaimprivacy.org/. This free software will review your current Facebook settings and will make suggestions on what you need to change to be as safe as possible.