When you start using automated tools to follow people, you don’t know who you’re following. They could be automated feeds/bots.
Be picky about who you follow. It’s NOT about the quanTITY, but the quaLITY.
These tips assume you know how to navigate well on Twitter and have advanced knowledge of the lingo and terminology. If you need some start-up help with Twitter, check out this link: http://mashable.com/guidebook/twitter/.
(1) Follow more quality people.
You want quality followers? Quite simply, follow quality people.
- Check out my Twitter account http://twitter.com/MiaChambers. Take a look at who I follow. Sort through the list and follow people.
- Check out my Lists and follow more people.
- When you come across an interesting Twitter account, check out who they’re following – add some more people. Check out their Lists.
- Click on a favorite #hashtag and follow some more people.
- Lather. Rinse. Repeat.
After you’ve added a whole mess of people, go back and click on their profiles to make sure that the people you’re following are (a) active on Twitter and that they (b) actually engage with people – their account isn’t merely an automated feed.
(2) How to get people to follow you back?
So you’ve followed all these people – now what? How are they going to follow you back?
Here are a few sure-fire ways to get people to follow you back.
- RT a few of their links to start appearing in their @stream.
- Add them to a List.
- Send them a direct @reply complimenting them on their website, work, picture, bio – pick something you like and make a mention of it. Start a conversation.
- If all else fails, send them a @reply jumping up and down, waving your arms in the air like you just don’t care. It works.
Make sure you’re using a picture as an avatar. Show your face. This will increase your chances of actual people following you back. Logos don’t get the same action as a face does on Twitter (or any other social media platform, for that matter). Personalize your account by showing people you’re real.
Every once in a while I will check out http://friendorfollow.com/ and unfollow anybody who hasn’t followed back. (I get like that from time to time.)
Once a month, I’ll add 200 – 300 people and go through this very process of engaging with people on Twitter to increase my following. It works – it just takes time. Take your time. This isn’t a numbers game like so many people have made it out to be. It’s about connecting with one another and building relationships that are both personal and professional in nature.
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As Social Media gains popularity, we start to see newfangled ways of automating an online presence and creating short cuts to maintaining a virtual existence.
While automation may have a small role in our online strategies, it’s important to remember that good manners and common courtesy have more to do with a thriving online presence than scheduled tweets and automated blogs posts.
Here are four extremely simple points to keep in mind when building your own online presence:
Reciprocity.The heart and soul of social media is the act of reciprocity. If someone says hello to you, take a moment to say hello back. If someone retweets one of your tweets, return the favor. Respond to those who initiate communication with you and do it promptly. It seems simple enough, but you’d be surprised how few people actually take a moment to give back. The art of reciprocity will help you develop relationships with your online community.
Respect. Think twice about sending automatic direct messages. It’s disingenuous and downright tacky. Instead, think about sending a personalized message manually and leave out the business details, allowing people to get to know you first. If Friends and Followers sign up for your newsletter, make sure that you’re not inundating them with emails. We all get a lot of emails and the last thing you need is to get five emails in one day. Time your emails in a way that won’t be perceived as spam.
Courtesy. Without a doubt, a simple ‘thank you’ can go a long way. Take a moment to thank people for posting to your Wall, retweeting your links, and commenting on your Page. Acknowledging people and showing appreciation is the best marketing tool to date. If you want people to continue engaging with you, it’s important to acknowledge them and interact with them on a one-to-one basis.
Consideration. Wish people a happy birthday. Ask people how they are doing. Post links to your friends’ Walls that they might find interesting without any regard to business. Be friendly and help others without thinking about the bottom line. Business will come from these simple gestures. Be consistent and take a genuine interest in people. They don’t call it Social Media for nothing.
“Friends and good manners will carry you where money won’t go”.
What a nice surprise I had this morning when I checked my Twitter stream to see this wonderful #FollowFriday shout out from my fellow Twitterer, Peter Mello.
The highlighted link took me to his blog where I found the following:
First and foremost, I have to say a big THANK YOU to you, Peter. I appreciate the generous acknowledgment.
I love how you blogged about it and then tweeted it out accordingly. At times, #FollowFriday can lose it’s appeal and the meaning behind the gesture can get easily skewed for marketing and spamming purposes. You’ve rekindled my hope in the #ff movement. So thank you kindly. All of your efforts are great appreciated.
And just for the record, I’ve only tweeted 7,000+ updates. Seems Twitter’s Glitch of the Week is Update Counts Gone Wild. Okay, okay…7,000 is still excessive, but not quite as manic as 24k. *smiles*
We worry that IM, texting, Facebook are spoiling human intimacy, but Stefana Broadbent’s research shows how communication tech is capable of cultivating deeper relationships, bringing love across barriers like distance and workplace rules.
Teachers are quickly harnessing the power of the Internet to disseminate information and connect with their students quickly and effectively.
I’ve created this blog post as a way to aggregate links as they pertain to Social Media and Education.
- 4 Tips for Integrating Social Media Into the Classroom
- 50 Terrific Twitter Tutorials for Teachers
- 25 Excellent Social Media Sites for Teachers
- How to Use Twitter on Campus
- Cautionary Tale For My Fellow Teacher
- Connecting Students, Teachers Through Social Network
- 85+ Resources: Educator Guide for Integrating Social Media
Simply put, Twitter enables people to engage with one another in a real-time environment.
Tweeting as a marketing strategy is well worth the effort if you know what you’re doing and how to do it.
Ahhhh, yes. WHAT to do and HOW to do it.
I came across this great article that covers a lot of FAQs in a straightforward, concise way using descriptive examples.
If you’re interested in learning how to develop a social media campaign incorporating Twitter in the equation, check out this article:
Tweeting for Companies 101.
For more how-to tips on Twitter, please see:
- How to Twitter When You’re Brand Spankin New
- How to Leverage Twitter for Business
- The Ultimate Guide to Everything Twitter
- The Twitter Bible: Everything You Need to Know About Twitter
- The Twitter Guide Book via @Mashable