GREAT (!) Link Alert

What to say and how to say it are always a concern for most clients who think they need to assume a “professional” demeanor when posting to their social media profiles.

In my experience, I found that leading with your authentic self (cuss words and all) is the best approach. It’s much more relate-able to potential clients and draws in your target market much more quickly.

In an effort to revive my lonely little blog, I’ve resorted to re-purposing this great link.

Click on the image (ala Pinterest) to take you to this awesome post (with a free worksheet)

how to find your social media voice

QUESTION OF THE WEEK : What is a Virtual Assistant (VA)?

question markOver the seven years I’ve been in business, I’m often asked “What is a Virtual Assistant?” While the business model has been around for 20 years, it’s a new way of doing business for many people. Quite simply, a Virtual Assistant (VA) is someone who works in a virtual setting using their computer, phone and fax (yes, people still use them), as a means to complete their daily work.

When I meet people and they ask me what I do, I tell them that “I work with small business owners who work out of their home offices and don’t have traditional office support.” They usually have a perplexed look on their faces so a little clarification goes a long way at this point. Continue reading

OC FAMILY: How Does She Do It?

blowhornA few months back, Debbie Lavdas ( asked me to submit my story for OC Family magazine’s “How Does She Do It?” monthly piece.

Extremely grateful for the inclusion, here’s a link to the e-verison the article:  ( – page 46)

MBorja - OC Family

Email is Dead

Mia Borja, Virtual AssistantActually, it couldn’t be farther from the truth: email is alive and well. Nowadays, it’s a primary form of communication.

While there are many ways of communicating with people (text, FaceTime, Facebook), email remains a cornerstone in our fast-paced world.

It creates a record of conversations.

It simplifies our day to day.

It bridges the virtual divide created by the Internet.

And yet, many people don’t know how to use it very well.

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A Simple Social Media Strategy for Business

Mia Borja, California Virtual AssistantThere are many different theories and approaches for using social media for business: email is dead, automation is a must, and there is power in numbers, to name a few.

When, in truth, there is one simple strategy that can be applied to social media for business.

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NEW SERVICE: Résumés that Get You Noticed

new_stickerAs a small business owner in an ever-changing economy, I’m always submitting my résumé to companies that are looking for in-house Marketing pros.

I’ve learned some valuable tips on how to stand out in the sea of qualified candidates. The result: I get callbacks for interviews.

If you’re looking to update your résumé and you need some guidance, let me help you.

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