If you use Facebook to promote your teleseminars and other e-events, I highly recommend using this prototype application called Enhanced Events Emails.
“Enhanced Event Emails will attach an iCal file to your Facebook Event Invitation emails. This allows for seamless integration with any external calendar product you may already use. With one click from your email client, you can add a new Facebook Event directly to your personal calendar in Google Calendar, Microsoft Outlook, and many other calendar products.”
You can’t ignore the power of Facebook Pages. They are indexed on search engines and can be a primary factor in driving traffic to your website.
The key is to create one.
BIGGEST PIECE OF ADVICE: Create a title for your Page that is rich in keywords.
What keywords would people enter into their favorite search engine to find you?
Make sure to include those keywords in your title so that you can be found online.
Once you’ve created your title for your Page, there’s no way to change it so make it good!
I’ve put together a list of resources that will help you get up and running quickly and efficiently.
You’ll need to have a Facebook Profile in order to create a Page (a Profile is a personal account and a Page is a professional account).
Facebook requires that you have a personal account before creating a professional Page.
VA TIP: If you’re creating this Page for your client, you’ll need to do so through your Client’s account, not your own. There is no way to change the ADMIN on the Page once it’s been created. If/when you part ways with your client, if the Client’s Page was created through your personal profile, there’s no way to change ownership at that point.